Viagra Valentine Campaign Goes Worldwide

New York, NY (Rotters) – Pfizer pharmaceuticals today announced that it would be partnering with Britain’s largest pharmacy chain, Boots, to supply a special commemorative dose of its popular erectile dysfunction drug, Viagra, to any male over the age of 18 over the counter for Valentine’s Day. A specially decorated Valentines box which contains four reduced dose “conversation heart” pills, will be available for $5. Each pill will contain 5 mg of sildenafil, the active ingredient in Viagra, enough to provide the user with a “small taste” of the effects of Viagra. A commemorative bottle of 10 will sell for $10.

“We initially started our over the counter campaign for Viagra in support of National Impotence Day in Britain which coincides with Valentine’s Day on February 14,” stated Boots spokeswoman Claire Stafford. “We had lots of safety precautions in place, including screenings for blood pressure and consultation with a pharmacist before dispensing Viagra. Then Pfizer found out about our intentions and pointed out that our precautions may scare away some men who might otherwise want to try it. That’s when they came up with the marketing plan for the lower dose.”

Gone is the trademark blue color of the Viagra tablet. The commemorative heart-shaped tablets come in a variety of pastel colors with the Pfizer logo on one side and traditional conversation heart clever sayings on the other.

“It’s quite clever what they’ve come up with,” continued Stafford, “and if anyone desires, they are chewable and quite tasty. They have, however, been edited for content somewhat. The traditional “eat me” that everyone always loved to come across has been removed… we are, after all, promoting an anti-impotence drug.”

The AMA is urging consumers to maintain caution in using the over the counter Viagra, insisting that severe side effects such as priapism, stroke, and blindness might indeed still occur.

“Theoretically, if someone actually consumed the entire contents of one of the commemorative bottles, they might be exposed to the effects of one of the 50 mg standard Viagra doses,” stated a Pfizer spokesperson reached for comment. “But why would someone do that? We’re just trying to reach out to everyone who thinks that they might benefit from our product.”

Pfizer stated that it anticipated that the Viagra Valentine would be on pharmacy shelves worldwide today in time for Valentine’s Day tomorrow, and that they looked forward to brisk sales during a holiday in which love is truly blind.